The Sun Raises The Bar At Enugu Trade Fair

The Sun Publishing Limited’s special day at the on-going Enugu International Trade Fair has turned out to be a record breaker in the history of the fair.

According the President of the Enugu Chamber of Commerce, Dr. Ifeanyi Okoye, “The Sun has contributed in raising the bar with their participation and partnership in the fair.”

It was the first time a road show was used as a means of mobilization, enlightenment and awareness creation by any participant as The Sun train which took-off at its Enugu office in the popular Obiagu Road in the Ogui New layout area of Enugu painted the ‘town red’ with The Sun colours just as free copies of the newspapers were given out to passersby.

The train went through Presidential Road, Ogui Road, Okpara Avenue and passed through the NYSC Enugu Office in the GRA area and into the fair complex.

In his speech at The Sun Day, Governor Sullivan Chime who was the special guest of honour announced that his government has allocated a parcel of land as part of its contributions to make sure that the administrative headquarters of The Sun newspapers is based in Enugu State.

He praised the quality of reports and packaging of the newspaper, which he said has maintained a leading status in the industry insisting that it was only wise that the land be allocated for the wonderful enterprise.

The governor, who was represented by the Commissioner for Commerce and Industry, Dr. Jude Akubuilo, called for an editorial space in The Sun newspapers to showcase the things that are happening in the state.

“I want to tell you that any day I am going to work, the first place for my news is The Sun, then I can add all the others. We ask that the management continues on that robust growth and we welcome that.

“You may not know that not long ago, all the day-old chicks used to be imported from the west, today Enugu State is exporting day-old chicks to the west, to the North, to the South. So we want an editorial space; Enugu is beyond politics, it is a place to be,” he said.

Also speaking, president of Enugu Chamber of Commerce, Mines and Agriculture, ECCIMA, Dr. Ifeanyi Okoye extolled the unique style of presentation and analysis of the newspaper as well as the quality of its prints, which he said stands out.

Okoye who said the Chamber is proud to be partnering with the ‘great and dynamic’ media house said, “there is no doubt that The Sun is the most widely circulated newspaper in the country appealing to different strata of the population.

“The Sun newspaper is blazing the trail as it is the only media organization that has so far used the platform of our special day during the trade fair to further deepen her interface with her customers and potential audience.

“The ray of The Sun is indeed being felt in polishing the Silver for it to sparkle more. Indeed, the Silver Jubilee of the Enugu International Trade Fair is excitingly effervescent as The Sun has contributed in raising the bar.”

The high point of the event was the unveiling of the Oriental News by the representative of Governor Chime.

The Managing Director of The Sun Publishing Ltd, Mr. Femi Adesina said that it is not by accident that the company decided to unveil one of its special regional pullout publications during the fair pointing out that the history of the South East is deeply rooted in Enugu.

He noted that for over 10 years since The Sun Publishing Limited hit the print media industry, its titles-Daily Sun, Saturday Sun, Sunday Sun and Soccer Star- have been the choice newspapers of the people.

“But we have much more to deliver,” Adesina noted. He said if the paper must live up to its promise of being the Voice of the Nation it should be able to cater for the distinct readership needs of the varied groups of people in such a manner that it is the representative of the collective voice of the Nigerian people.

“It is in this regard that we have developed five new special pull-outs inserts in Daily Sun tagged- Oriental News, Niger Delta Chronicle, Arewa, Middle Belt Today and South West News.